* THE RULE CHALLENGER* THE RULE CHALLENGER* THE RULE CHALLENGER
THE RULE
CHALLENGER
Lotus, an iconic aerodynamics sports car brand, has always been a rebel—a challenger of rules.
The brand challenged the rules again by launching Eletre, the first-ever hyper-SUV. A luxurious car that breaks the norms of SUVs while keeping the aerodynamic design true to the brand’s legacy and DNA.
For that, we created a conceptual film that manifests the brand’s rebellious spirit as we travel in and out of the car’s porosity design.
ROLE Creative Director
DIRECTOR Singsing
PH Gwansti
Post 52hz
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