Harbin Beer
The Sit-Pack

One pack. 10 beers. 8 seats.
A pack of beer that helps friends gather, even in the tiniest of homes.

The central idea behind the campaign was to provide Chinese youth with a unique solution to host home parties during the FIFA World Cup, despite limited living space. Harbin introduced “The Sit-Pack,” a special beer multipack that transforms into a portable, extendable bench, accommodating up to 8 people. 

ROLE:
Creative Director